If you’re a facility or operations manager, your day probably doesn’t look anything like the slick marketing for smart building software. Marketing shows a calm professional, coffee in hand, serenely observing a beautiful dashboard. Green checkmarks are everywhere. Efficiency is trending…
The ROI Mirage – Deconstructing the Myth of Effortless Smart Building Payoffs
The financial justification for smart building technology is often presented as a simple calculation: invest in technology, reduce energy and operational costs, and enjoy a swift and certain return on investment (ROI). This narrative, however, frequently relies on a narrow and…